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Opinion
, SMS Services
by Rico Mossesgeld on November 16, 2006

Receiving SMS spam for the first both surprised and angered me. At least on desktops or laptops, we are still somewhat distant from e-mails showcasing the benefits of Viagra. But on a smartphone or PDA phone, spam truly invades your private space, literally following you wherever you go, wasting your time by forcing you to deal with the message. It doesn't help that I haven't heard of anything that stops SMS spam.
But the inconvenience caused by SMS spam isn't the only reason why service providers and manufacturers must work together to stop it. As this CNET article says:
...if mobile operators want to exploit this marketing opportunity, they must tread lightly so as not to annoy customers with messages they don't want, experts say. And a recent rise in text message spam could jeopardize these efforts.
Put simply, if some mobile marketers rely on unethical or coercive means to sell their wares, they will make users wary of mobile marketing and limit the potential success of legitimate operators. And thinking about the wasted opportunities simply makes me want to quote Greg Vederman: "If only I could curse...I'd be in Seventh Heaven."
Permalink: Why We Must Win the Battle Against SMS Spam
Tags:
SMS+Spam
Text+Spam
Short+Message+Service+Spam
mobile
spam
battle+against
against+spam
must+battle
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/42763
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