pda
What Mobile Advertisers Must Overcome to Succeed
Filed in archive Mobile Marketing , Mobile Web , Opinion , Useful Info by Rico Mossesgeld on December 13, 2006
What Mobile Advertisers Must Overcome to Succeed
An interesting post over at mocoNews.net highlights potential obstacles for Mobile Marketing to gain acceptance. Courtney Jane Acuff, an advertising executive, has apparently taken the time to study customers' initial reactions. Here are two of her insights on what effective mobile marketing should involve:

No arm-twisting. Customers will be more open if your approach isn't intrusive. The hard sell may have worked before, but nowadays, people know better.

Show a clear benefit. Consumers are willing to participate "if they feel they can get something out of it." Relevancy is the name of the game.

It's funny how the more things change, the more they stay the same. The two key points outlined above apply not only to the wireless world, but to traditional marketing and advertising as well. Yes, online advertising has been around enough to be called traditional, especially when people are seriously considering going mobile.

Permalink: What Mobile Advertisers Must Overcome to Succeed
Tags: Mobile+Marketing+Obstacles  Mobile+Marketing+Problems    500+Internal+Server+Error+Can +connect+to+to 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/45645
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for What Mobile Advertisers Must Overcome to Succeed:

  • Currently 10.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 10.00 out of 3 vote(s) cast.
 
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!