What Mobile Advertisers Must Overcome to Succeed
An interesting post over at mocoNews.net highlights potential obstacles for Mobile Marketing to gain acceptance. Courtney Jane Acuff, an advertising executive, has apparently taken the time to study customers' initial reactions. Here are two of her insights on what effective mobile marketing should involve:
No arm-twisting. Customers will be more open if your approach isn't intrusive. The hard sell may have worked before, but nowadays, people know better.
Show a clear benefit. Consumers are willing to participate "if they feel they can get something out of it." Relevancy is the name of the game.
It's funny how the more things change, the more they stay the same. The two key points outlined above apply not only to the wireless world, but to traditional marketing and advertising as well. Yes, online advertising has been around enough to be called traditional, especially when people are seriously considering going mobile.
