What Mobile Advertisers Must Overcome to Succeed

Filed in archive Mobile Marketing , Mobile Web , Opinion , Useful Info by Rico Mossesgeld on December 13, 2006

An interesting post over at mocoNews.net highlights potential obstacles for Mobile Marketing to gain acceptance. Courtney Jane Acuff, an advertising executive, has apparently taken the time to study customers' initial reactions. Here are two of her insights on what effective mobile marketing should involve:

No arm-twisting. Customers will be more open if your approach isn't intrusive. The hard sell may have worked before, but nowadays, people know better.

Show a clear benefit. Consumers are willing to participate "if they feel they can get something out of it." Relevancy is the name of the game.

It's funny how the more things change, the more they stay the same. The two key points outlined above apply not only to the wireless world, but to traditional marketing and advertising as well. Yes, online advertising has been around enough to be called traditional, especially when people are seriously considering going mobile.

Related Entries:

Study: 79% of Consumers Annoyed with Mobile Ads - 17 April 2007
Is Buzz Marketing the Key to Mobile Ad Acceptance? - 20 April 2007
Mobile Porn Growing, PixMeTV Offers New Mobile Affiliate Pla... - 09 June 2007
MMA Keen on Measuring Mobile Marketing Initiatives - 10 June 2007
Latest Mobile Marketing Study Released - 19 November 2007

« On Smartphones, PDAs, and... | Main | Palm OS vs. Windows Mobil... »

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