Filed in archive
Mobile Marketing
, New Products/Services
, T-Mobile
by Rico Mossesgeld on January 11, 2008

Sometimes it is the way you deliver the message. Companies tend to market their new freebies as noble efforts meant to improve the lot of mankind. So when I read Richard Warmsley, a T-Mobile executive, say "We recognise that it's a quick reliable connection that matters most, not the technology you use to get online", I feel all warm inside. Here's a piece of marketing propaganda that's actually based on real customer needs. In this case it's T-Mobile offering its data plan users free access to numerous wi-fi hotspots throughout the country.
Whether or not you agree with me, if you're a resident of the UK, you might want to consider T-Mobile's new addition. Here's a directory.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/110181
Mr Wong
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