Sometimes it is the way you deliver the message. Companies tend to market their new freebies as noble efforts meant to improve the lot of mankind. So when I read Richard Warmsley, a T-Mobile executive, say "We recognise that it's a quick reliable connection that matters most, not the technology you use to get online", I feel all warm inside. Here's a piece of marketing propaganda that's actually based on real customer needs. In this case it's T-Mobile offering its data plan users free access to numerous wi-fi hotspots throughout the country.

Whether or not you agree with me, if you're a resident of the UK, you might want to consider T-Mobile's new addition. Here's a directory.