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T-Mobile Provides Free Wi-Fi to UK Data Plan Users

Filed in archive Mobile Marketing , New Products/Services , T-Mobile by Rico Mossesgeld on January 11, 2008

T-Mobile-Logo.gif

Sometimes it is the way you deliver the message. Companies tend to market their new freebies as noble efforts meant to improve the lot of mankind. So when I read Richard Warmsley, a T-Mobile executive, say "We recognise that it's a quick reliable connection that matters most, not the technology you use to get online", I feel all warm inside. Here's a piece of marketing propaganda that's actually based on real customer needs. In this case it's T-Mobile offering its data plan users free access to numerous Wi-Fi hotspots throughout the country.

Whether or not you agree with me, if you're a resident of the UK, you might want to consider T-Mobile's new addition. Here's a directory.


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Permalink: T-Mobile Provides Free Wi-Fi to UK Data Plan Users
Tags: TMobile  Free+WiFi+in+the+UK  mobile  free  2007  data+plan  plan+users  provides+free 

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