Steve Jobs Makes an Appearance
It is yet another embarassing blunder on the part of Apple, and they resorted once more to calling upon spin doctor Steve Jobs, the so-called brains behind the operation. iPhone 4 has just been released and Apple have, rather unsurprisingly, lost their way and forgot that as well as annoying everyone with the sounds of slaughtered ducks and vuvuzelas it has to phone people sometimes.

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Any primate designing a phone should surely be aware of the way in which humans will hold one, and Jobs' best advice to those suffering a total loss of signal is "don't hold it that way". He blamed the whole industry for the trouble and finally reluctantly agreed to send a free case to everyone who had bought the new phone. Not only will this eat into his pure profit per unit, but now every Apple phone will look hideous.