Sprint Nextel's Future WiMAX Network Now Has a Name
Filed in archive Mobile Marketing , Mobile Services , Mobile Web , New Products/Services , News , PDAs , Smartphones by Rico Mossesgeld on August 18, 2007
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In a recent press release, Sprint Nextel has revealed their plans to roll-out their wimax network
, as well as how they'll brand it:Sprint announced today that its WiMAX service will be marketed under the XOHM ingredient brand (pronounced ZOAM). A soft launch of the WiMAX network is expected by the end of 2007 in the Chicago and Baltimore/Washington markets. XOHM commercial services are expected to be available beginning in the first half of 2008.
The word play is quirky (roam + zoom = XOHM?). But can Sprint reach 100 million users by 2008, and its 2010 125 million target? They'll need manufacturers who market smartphones and PDAs in the US to commit to the communications technology, and combat the increasing acceptance of GSM-related protocols like HSDPA.
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