Puppies, and Things to do with a Smile Shutter
Apr 30, 2009
Talk about marketing…
Sony Ericsson has been promoting its new "Smile Shutter" software with a episoded viral video – using (what else?) puppies.
Okay, if you watch the trailer, you'll also quickly develop the understanding that the video series (Puppy Pulling Power) uses women, as well.
Two guys (Pete and Andy) put a dog collar on Andy's phone and set out to test which breed of puppy gets a guy the most attention from women. Five breeds get used: the Pug, the Border Collie, the Samoyed, the Yorkie, and the Staffie (Staffordshire Bull Terrier). Which puppy gets Pete the most female attention? Watch the video series, Puppy Pulling Power, to find out…
(It's easy to understand why Pete needs a doggie to help him meet women.)
