More Reason to Get Addicted to Your Blackberry
RIM has announced the availability of a new service for their Blackberries: The Blackberry Mobile Voice System (MVS) lets Blackberry owners access their office's IP PBX functions. In layman's terms, MVS allows users to make or receive calls through their office number–through the blackberry smartphone itself. The office worker no longer has to be at his desk to do business calls:
According to RIM, "With a new intuitive menu interface, BlackBerry smartphone users can place, receive and manage enterprise calls from their handset with ease. The user's corporate identity (caller ID) is extended to the handset and allows users to give out one 'Reach Me Anywhere' phone number that simultaneously rings their desk phone and BlackBerry smartphone. Mobile users are also able to access desk phone functions such as transfer, park, and extension dialing directly from the BlackBerry phone menu."
This new service gives people even more connectivity, and is sure to make Blackberries cut even more into the personal time and space of its owners. First Blackberry users got addicted because their gadgets sent and received email (push) wherever they were. Now they'll be hooked on the fact that they can call up suppliers or colleagues at the company's expense, without having to foot the bill. Let's just hope the easier communication allowed by MVS doesn't give rise to more unrealistic expectations.
