iTunes Blackberry Media Sync Application

RIM has released a new software application for Blackberry devices that allows iTunes users to easily sync DRM free music files with Blackberry devices. Blackberry devices are well known for their enterprise features but the introduction of this new software takes Blackberry devices one step ahead into the consumer segment to compete directly with the likes of iPhone and other consumer devices.
The Blackberry Media Sync software is available for free from RIM's website for Windows XP and Vista and works only with Blackberry Pearl, Curve and 8800 series devices. Currently it only supports wav, mp3, aac and m4a DRM free music files available from iTunes store.
Source: MAC World