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It's Official: O2 in the UK, T-Mobile in Germany, Orange for France for the Apple iPhone

Filed in archive Apple , Mobile Marketing , News , Smartphones by Rico Mossesgeld on August 23, 2007

It's Official: O2 in the UK, T-Mobile in Germany, Orange for France for the Apple iPhone

Riding high on great initial sales, the iPhone let Apple control negotiations with their future network partners in Europe. Which is why these service providers will "hand over 10 per cent of iPhone revenues derived from phone calls and data functions to the [American company]." In exchange, these providers will enjoy multi-year exclusivity, much like AT&T in the US.

According to The Financial Times, the iPhone is such in high demand because its European partners see it as a chance to reverse their fortunes, especially T-Mobile and orange francelinks.

Which just goes to show how effective the right marketing can be. The blueprint is straightforward but hard to execute: Apple made people long for the iPhone, sold many units, and used that success as proof that you can't go wrong if you work for them.

UK Customers Can Pre-Order the iPhone: Check Coolsmartphone's Apple iPhone pre-order page.






Permalink: It's Official: O2 in the UK, T-Mobile in Germany, Orange for France for the Apple iPhone
Tags: Apple+iPhone  iPhone+Marketing  iPhone+European+Partners  mobile  2007  apple+iphone  orange+france  german 

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