Introducing the Power Purse: Stylish USB Power On-the-Go
Mar 5, 2007

Does your gadget get power from a USB port? Like say, a smartphone or PDA? Well, thanks to an inventive Iowa State University student, you can get the Power Purse. It's a bag covered with tiny solar cells, and provides power through a built-in USB port tucked away inside. Conceivably, you could be keeping your favorite toy fully charged while walking on a sunny day.
Sounds great, but I suspect Solarjo"'s marketing department is a bit confused (see image above): feminine-looking handbag, carried by sculpted manly arms? Maybe this is all about pride.
Sasha
March 5th, 2007 at 8:26 pm #
I reckon it’s to put emphasis on “power” — an image of a woman holding that purse won’t achieve it the same way as a muscled arm of a man me thinks. Endangers the sexuality of the man holding it though!
Rico
March 6th, 2007 at 2:04 am #
Exactly!