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Has the Blackberry and RIM Jumped the Shark?

Filed in archive RIM by Rico Mossesgeld on February 21, 2008

When something "jumps the shark", it's said to have passed the point of no return and is destined for a slow or quick slide into obscurity. The phrase is usually used to refer to TV shows, celebrities, and anything else involved in a defining event that sets the rest of their existence towards has-been status.

Possible case in point: RIM's continuing failure to maintain its Blackberry service. As The Boy Genius reports:

It's poor form. Following the notorious blackout last year, RIM promised that it would never happen again. Hollow promises, as around 80% of all Berry devices in the continental US have been affected by a service outage that began around 3 am this morning. No carrier has been spared, with reports of crippled devices from Verizon, T-Mobile, AT&T, Nextel, and Sprint.

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Response from: no image mathiastck (Check me out!)

In answer to your question, no Blackberry has not jumped the shark. I didn't notice this outage when you reported it, and they've only swelled in popularity since then. Iphone is winning by buzz, Nokia by market share worldwide. In the US smart phone market, Blackberry is still the best selling smart phone, with good reason. You've got to have good Java support, and you've got to have a keyboard, or help people fake it if they're too style conscious to have a usable keyboard.

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Has the Blackberry and RIM Jumped the Shark?

Filed in archive RIM by Rico Mossesgeld on February 21, 2008

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