Has the Blackberry and RIM Jumped the Shark?

Feb 21, 2008
Has the Blackberry and RIM Jumped the Shark?

When something "jumps the shark", it's said to have passed The point of no return and is destined for a slow or quick slide into obscurity. The phrase is usually used to refer to TV shows, celebrities, and anything else involved in a defining event that sets the rest of their existence towards has-been status.

Possible case in point: RIM's continuing failure to maintain its Blackberry service. As The Boy Genius reports:

It's poor form. Following the notorious blackout last year, RIM promised that it would never happen again. Hollow promises, as around 80% of all Berry devices in the continental US have been affected by a service outage that began around 3 am this morning. No carrier has been spared, with reports of crippled devices from Verizon, T-Mobile, AT&T, Nextel, and Sprint.


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