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Direct Marketers Can't Wait to Take Advantage of Mobile Platforms
Filed in archive Mobile Marketing , PDAs , Smartphones , Useful Info by Rico Mossesgeld on February 1, 2008
Direct Marketers Can't Wait to Take Advantage of Mobile Platforms

As part of the online marketing industry, I know that many people in my field consider Marketing Sherpa a valuable resource. The website provides concrete and effective advice many times worth the subscription.

Many of Marketing Sherpa's article feature mobile platforms and the ways marketers can take advantage of them. Some feature mobile marketing in a complementary role, while in others it is more central to the campaign.

Hopefully, as more marketers start plying their wares to mobile customers, they will keep Marketing Sherpa's outlook in mind. The website has repeatedly insisted that the key to effective marketing campaigns is permissibility and relevancy. These are two factors that lessen, if not eliminate, the irritating interruptions that many marketing campaigns are unfortunately guilty of.

Permalink: Direct Marketers Can't Wait to Take Advantage of Mobile Platforms
Tags: Marketing+Sherpa  Mobile+Marketing  mobile  marketing  2007  mobile+platforms  take+advantage  mobile+marke 
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